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Fashionista creates hype & buzz to ensure maximum benefits & exposure by using a multi layered approach to make the exhibitions ‘Shine above the Rest’.
We have a different promotional plan for different cities. Each city responds in different manner to different promotion mediums. This comes from our experiential learning over the period of last 10 years.
A promotional plan that works in a generic fashion may not be effective in another city, hence we customise our promotions specifically for each city. With digital mediums dominating all other mediums of promotion in the recent times, we also focus on the same with respective efforts. A combination of the below mentioned mediums is used to promote the exhibitions:
At times, the management may choose to promote on few additional platforms, depending on the market dynamics of that city, they are. (Selection of the below mentioned mediums are at the sole discretion of the management):
Fashionista provides a unique opportunity for a Company/Brand/Enterprise to increase its brand salience and further device effective promotional campaigns. The exhibitions which are mostly organised on weekends, receive an overwhelming response. The response is determined by the city location and the market dynamics. We try to register each & every visitor for future references. These visitors at the exhibitions, can be directly targeted for product promotion, product testing or even for demonstration. Hence this can prove to be a great platform for the Sponsors to launch a new product/service or a new offering during the exhibitions to gain maximum mileage. The organizer also ensures that the sponsors get enough visibility through the respective mediums of communications and promotions, including the press conferences which is a part of the exhibitions.